Technology

IBM Websphere Commerce vs ATG

e-commerce

Currently there are two products which are clashing for the numero uno spot in e-commerce – IBM Websphere Commerce and ATG (Art Technology Group) Commerce. The article below provides a brief comparison of each product on various parameters.

ibm vs atg

  • Features: All those familiar with IBM Websphere commerce know that it is feature rich. It supports B2B, B2C and extended sites (which ATG doesn’t) and some other features. But it is complicated. The best part I like about Websphere commerce is its robust extendable calculation framework. Calculation framework is used while calculating shipping, state tax, shipping tax and promotions. You can use/extended the same framework for your new custom module.

ATG Commerce is a comprehensive, highly scalable e-commerce solution that automates and personalizes the online buying experience. Its flexible, component-based e-commerce software architecture enables you to help your customers easily find desired products, learn about new offerings, comparison shop, register for gifts, pre-order products, redeem coupons, and easily complete their purchase

  • Ease of Customization: Both ATG commerce and Websphere Commerce expose their API to be extended/ customized. Websphere Commerce is known to be highly complex with huge learning curve for new developers. ATG on the other hand has simple framework and more easily customizable.
  • Scalability and Performance: ATG is known to be more scalable and high on performance as compared to Websphere Commerce.  Sometimes developers, who are new to Websphere Commerce, don’t understand its complex framework and end up customizing it at the cost of performance. ATG is highly successful in taking peak traffic without much increase in CPU cycle. This is one of the main reasons for the ATG why ATG is increasing its client count so fast.
  • Reporting and Business Process visibility: One of the coolest features of ATG is the ‘monitor shopping cart abandonment’ option that allows webmasters to identify areas of improvement and helps them to turn more shoppers into buyers. To increase and track conversion rate Websphere Commerce needs Corematrix developers help and code change to achieve same functionality.
  • Targeted e-marketing: The best selling point of ATG is its rule based and event driven marketing strategies. One can leverage ATG’s Adaptive Scenario Engine to create targeted campaigns that are more complex and span time. ATG rather than blast out one-size-fits-all promotions, e-seller can serve up compelling promotions based on customers’ click history or order history.

IBM Websphere Commerce has old framework of creating e-spots and campaigns. These campaigns can be targeted based on customer segments. (E.g. show banner if ‘Tools’ item present in shopcart)

  • Social Media Integration: Rumor has it that IBM Websphere Commerce’s next version – V7 will be designed to integrate with social media. This integration will completely change the dynamics of online purchasing
  • Business Tools Customization: Both the products have business tools to customize site and handle organization structure. Tools framework developed by IBM Websphere Commerce (Accelerator, Site Admin console, Org Admin console) is considered to be the most challenging tool to customize. Based on my personal experience, estimates to customize these tools are double than the actual website. IBM Websphere Commerce has come up with a new tool – Sales Center which has integrated administration approach to handle all tools through one screen. But so far not many clients have adopted Sales Center due to performance issues.

ATG Content Administration on the other hand has simple easily customizable interface.

  • Clients

IBM Websphere Commerce Clients:

Childrens Place, Borders, Tractorsupply, Wasserstrom, Home Depot, Hallmark, Sonystyle, Hollister, Audio Vox, Abercrombie Fitch, Timelife.

ATG Commerce Clients:

AT&T, Best Buy, Coca Cola, Continental Airlines, CVS, Dell, Diane von Furstenberg, DirecTV, Eastman Kodak, Hewlett-Packard, Hilton, HSBC, Jostens, Macy’s, Microsoft, Neiman Marcus, New York & Company, Nokia, NutriSystem, OfficeMax, PayPal, Philips, Premier Farnell, Procter & Gamble, Sears, Sony, Superpages.com, Symantec, Target, Thomas Cook, T-Mobile, Tommy Hilfiger, Urban Outfitters, Verizon, Viacom, Vodafone and Walgreens.

Overall ATG Commerce is penetrating into the ecommerce business quite rapidly.

  • Customer Support:IBM being a global firm with well tested products in the market has undoubtedly better customer support than ATG Commerce. But I have been through instances where IBM Commerce support team takes weeks to solve a trivial issue.

Popularity: 4% [?]

Discussion

28 comments for “IBM Websphere Commerce vs ATG”

  • anonymous

    sears and sony are on Webshoere commerce and not ATG.

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  • nafme32

    Looks very biased… in reports of serious analysts (Forrester, Gartner, etc.) those platforms are much closer, and actually IBM is on top…

  • nafme32

    Looks very biased… in reports of serious analysts (Forrester, Gartner, etc.) those platforms are much closer, and actually IBM is on top…

  • ecommerce1

    Thank you Amolx for such a biased document. (are you on ATG's payroll)

    ATG has been behind WebSphere Commerce in all the main studies (Forrester, Gartner, AMR, etc…) for the past few years, .

    Just as an example. any serious organization will tell you that IBM´s eCommerce solution is far more scalable than ATG´s, but anyways I´ll better carry on using Magento for my eShop.

  • http://ResourcePoint.net ATG eCommerce

    Very thorough review on IBM Websphere Commerce vs ATG. I would like to hear what your final analysis as to which option makes the most sense for users to implement and why.

  • concerned citizen

    Numerous factual errors, obvious ATG fanboy

  • Chva

    Too old archicle

  • Guest

    You must take a look to IBM WC V7, ATG needs a lot of components in order to work properly instead WC is out of the box. I heard ATG is like a black box, the you can see only the results but you can't know the essential of the site. I encourage you to use V7 and then update this old page that points to a wrong concepts.

  • Mohan

    How extensively have you used WebSphere commerce? It has one of the pathetically designed commerce accelerator and management center. If you want to customize any of these, You `can better choose to write your own application instead. WC Management center is just an application released to customer even before it is properly coded.

  • Guest

    “…WC Management center is just an application released to customer even before it is properly coded…”

    Well, that’s the usual impressions I get working daily with IBM tools.

  • Guest

    I am using websphere commerce for last 7yrs and I have seen various versions of commerce releases…such a nice product with robust frame work..we never seen any performance issues..and our extended(B2B+B2C)site is rated 2nd fasted on the web for BLACKFRIDAY to NewYear season…More featuristic + More robust= More Complex. Such a nice DB design for backend…Obviously all sites needs tuning effort if that got messed you will find wierd results…

  • Guest

    I am using websphere commerce for last 7yrs and I have seen various versions of commerce releases…such a nice product with robust frame work..we never seen any performance issues..and our extended(B2B+B2C)site is rated 2nd fasted on the web for BLACKFRIDAY to NewYear season…More featuristic + More robust= More Complex. Such a nice DB design for backend…Obviously all sites needs tuning effort if that got messed you will find wierd results…

  • Guzzler

    Obviously an ATG fanboy :) I happen to be involved with at least 3 of the “ATG clients” you mention. They are in fact Websphere Commerce customers.

  • Darrell Roberts

    Also, Target, Nokia, Bestbuy, Staples

  • Darrell Roberts

    Hmmn. I am sure you have not worked extensively on either platform.

  • AMOLX

    Yeah…go ATG…go.
    ATG rocks!

  • Anonymous

    Thanks for writing this blog and sharing it with the world. I would like to know how to go for reading your rss blog. Please let me know if possible.

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    yeah IBM being a global firm with well tested products in the market has undoubtedly better customer support

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    nice information, many thanks to the author. It is incomprehensible to me now but in general, the usefulness and significance is overwhelming. Thanks again and good luck

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    the best selling point of ATG is its rule based and event driven marketing strategies

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  • Manuk_mca

    As i know last 5 years web sphere commerce clients are  drastically increased, all are big clients and there retailer websites are  running on wcs. As you mentioned calculation framework is very difficult to understand but overall it wont impact the performance if  they use proper tools (example : Endeca or solr search engine and use dynamic cache).
    B2C customers : lowes, sears, target,homedepot, menswear, Bj’s , staples, T mobile, cheryls, thepopcornfactory, cardinal healthcare care , performancebike, avon , etc….
    B2B: avnetexpress, napco, southwest, wastemanagement, etc…

  • subba

    You seems to more favorable to ATG but most of things you told does not seems to be right.By the way Sears, Sony, Target,T-Mobile, Tommy Hilfiger are Websphere commerce not ATG

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